SERVANT

In S1, fans showed us they were eager to solve the show’s mysteries through the episode discussions happening in our comments and on the discussion-driven Reddit and Facebook Groups. So for S2, we focused on giving fans the context, prompts, and space they need to dig into the mysteries.

Open Instagram ↗️

Open Discord ↗️

Open Reddit ↗️

BREAKING NEWS

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BREAKING NEWS 〰️

We increased fan engagements on owned channels 7x compared to previous season, got M. Night Shyamalan to drop into r/Servant to chat theories during his first-ever Reddit AMA, and have supplied the fan base with enough supplementary content that they have expanded into a more real-time, discussion-focused Discord server.

9.5M IMPRESSIONS

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19K TWITTER MENTIONS

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768K VIDEO VIEWS

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158K TOTAL ENGAGEMENT

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9.5M IMPRESSIONS 〰️ 19K TWITTER MENTIONS 〰️ 768K VIDEO VIEWS 〰️ 158K TOTAL ENGAGEMENT 〰️

M. Night’s Reddit Debut

Reddit Debut

To celebrate Season 2, M. Night made his Reddit debut with a live-streamed AMA [thread]. He answered questions about literally anything, including Servant, film craft, and pizza.

Script Surprise

There are fan-created Discord channels deciphering everything Servant, so as a thank you and as a way to fuel theories, one lucky fan received an M. Night signed script of their favorite episode.

Social Recaps

IGTV recap that highlights the best Servant moments from the hour-long livestream and @appletv Stories of 3 answers most likely to bring in new viewers (about @RupertGrint, of course).

Episodic Content