AirPods Pro Launch
Brief
Demonstrate the magic of ANC and Transparency Mode
Concept Development | Editing
Idea
Tap to Experience
ANC Mode
Reworking the film for mobile/social consumption and behaviors turned our mass awareness ad into an at-home, tactile product demo. Through a Snapchat Story ad, viewers were able to snap back and forth between ANC and Transparency Mode with a single press, just like on the AirPods Pro. Each story was edited and meticulously mixed so jumping between stories sounded as seamless as possible.
HomePod Launch
Take the HomePod’s expansive power from the film to the online world.
Art Direction | Concept Development | Editing
Rotate — Greet users vertically and guide them to rotate their phones through FKA's movements.
Seeing Double — Bring the mirrored FKA narrative into stories by vertically mirroring the video, creating a clear space for supers.
FramePlay — Expand the boundaries of the video to fill the placements through FKA's pushes and hits
Repeat — Bring the mirrored FKA narrative into stories through repetition and offsetting, guiding the user to the Watch Now CTA